This condition is easy to identify. The blusher’s face will be warm to touch and very visibly red due to a blood rush to the cheeks. The redness may roll out to the neck, chest and ear regions too.
Blushing is quite natural. We do it when we are embarrassed, stressed or even praised. However, when one blushes for seemingly small reasons or for no reason at all, it is identified as abnormal. Chronic blushing seems to be genetic and heavily affects people of light complexions. Blushing is caused as a response by the sympathetic nervous system (or SNS) that manages our ‘fight or flight’ reaction, and some people seem to be more susceptible to its changes than others. For instance, they blush during emotions such as annoyance or laughter, emotions for which most people do not blush. Blushing can also be intensified by spicy food, alcoholic drinks or temperature changes. Menopausal women can also experience strong blushing.
Is it psychological? Is it dermal? Is it age-related? Chronic blushing can have a number of underlying causes. The treatment for this condition hinges on what exactly is causing it. Not all blushers are the same. Some might need therapy and SSRIs, others whose condition is skin-related may need to avoid the sun, spicy food and stress. While women going through menopause may require hormone replacement therapy and certain medications.